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Room 101 Ichiban

Room 101 Ichiban

It’s always exciting news when a retired cigar is resurrected, but few have demonstrated this maneuver quite like Matt Booth, especially in the case of Room 101 Ichiban. The first Ichiban came out back in 2015, and was retired, along with the entire brand, not long after. Despite the immense success of the Room 101 brand, Booth was just ready to move on, or so he thought. In recent years, Booth has come out of retirement on the cigar side of things and done several collaborations with such esteemed brands as Caldwell Cigars and La Palina, with his latest offerings being widely accepted by both fans of the old brand and newbies alike. Apparently the sweet taste of success (and Room 101 cigars) got the best of him, leading to the re-introduction of Room 101 Cigars into the current market. Ichiban is among the first cigars to bear the modern Room 101 name, and, unlike its prior incarnation, is sold as an ultra-affordable bundle cigar.

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