Alec Bradley Project 40 07.52 Churchill Cigars
An Alec Bradley Project 40 07.52 Churchill is more than just another premium cigar—it’s a thoughtfully crafted experience. While many cigar brands focus solely on producing new blends, Project 40 was created around a deeper philosophy: the belief that cigar smoking can positively impact the aficionado’s mindset and overall enjoyment. Designed to elevate the moment, this blend combines expertly aged Nicaraguan long-leaf tobaccos with a bold Brazilian Habano binder, delivering complexity and balance that appeal to a wide range of cigar smokers. To further enhance the profile, founder Alan Rubin selected a stunning Nicaraguan Colorado wrapper—an inspired choice that helped earn Project 40 the #24 spot on Cigar Aficionado’s 2019 Cigars of the Year list.
Take a moment to appreciate the cigar’s frontmark, which features the Project 40 mission statement printed directly on the band—perfect reading material as you toast the expertly packed foot. Once lit, the 7” x 52 Churchill burns cool and steady, producing medium-bodied clouds of smoke layered with notes of black coffee, cedar, and warming spice. As the cigar develops, flavors broaden into wheat toast, roasted peanuts, salt and pepper, sugarcane sweetness, and a subtle touch of licorice. Smooth, refined, and consistent from start to finish, this Churchill delivers a relaxing and rewarding smoking experience.
Will this cigar help you feel more centered and connected to the moment? Possibly—but one thing is certain: Project 40 was also designed to be an outstanding value. With premium construction, engaging flavor, and an approachable price point, the Alec Bradley Project 40 07.52 Churchill proves that feeling good doesn’t have to come at a premium.
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